Jeep® Brand Recognized for 23rd Consecutive Year as America's Most Patriotic Brand

Jul 15, 2024 - 2 minute read

Jeep Brand Recognized as America's Most Patriotic Brand for the 23rd Year in a Row.

When you think of a Jeep, you think of a storied history of American Patriotism. Whether it be the images of the Willys Jeeps helping American soldiers prosper in the European Theater during World War Two, their 16-year involvement with the USO to support service members, or the millions of people that enjoy taking their Jeep vehicles off-roading, camping, and rock crawling all over the country. For the 23rd year in a row, the annual Brand Keys survey, once again, shows that Jeep is the most patriotic brand in America. 

Who Is Brand Keys

Brand Keys, founded in 1984, is a consumer behavioral consulting company that specializes in understanding a brand’s loyalty, equity, and engagement. Their annual ranking is done by surveying 7,460 consumers from the ages of 18 to 65 with a healthy balance of genders and political affiliations. In this survey, the consumers looked at 1,381 brands to weigh each brand's patriotism. Brand Keys uses “emotional engagement measures” to understand what consumers look for in a brand. 

A Word From Jeep

"Being recognized as America's most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who whole-heartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer, which is second to no other," said Bill Peffer, Senior Vice President and Head of Jeep Brand North America.

A Word From Brand Keys

“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys. “And if there's such a thing as ‘patriotic DNA,’ it shows up in our Most Patriotic Brands emotional engagement assessments. In a more political and partisan marketplace, Jeep has been able to create a bond with all consumers, which is why Jeep shows up at the top of the list every year.”

Military Service Bonus Cash

Jeep offers service members the Military Incentive Program, which gives select military personnel the ability to receive bonus cash towards certain Jeep vehicles. Active, active reserve, retired, and retired reservists, 100% disabled veterans, and honorably discharged members are eligible to receive military bonus cash. 

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